Internal linking for SEO: Why and how? • Yoast

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In this post, we focus on internal links and what they mean for SEO. Internal links connect pages and posts on your website, and external links connect your pages to other websites. With the correct internal links, you’ll guide your visitors and Google to your most important pages. Internal links also connect your content and give Google an idea of the structure of your website. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.