Starbucks SWOT Analysis

By 365 Careers on youtube.com

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In this lesson, the goal is to apply the SWOT framework in practice by examining Starbucks. The company has strong brand recognition and offers a differentiated product to customers. However, it offers the same product in all countries and has a premium price policy which can be an issue for some customers. Additionally, Starbucks has the opportunity to access new countries and partner with movie producing companies. The biggest threat is the saturation of the American market.