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In this lesson, the goal is to apply the SWOT framework in practice by examining Starbucks. The company has strong brand recognition and offers a differentiated product to customers. However, it offers the same product in all countries and has a premium price policy which can be an issue for some customers. Additionally, Starbucks has the opportunity to access new countries and partner with movie producing companies. The biggest threat is the saturation of the American market.

Starbucks SWOT Analysis

- Entrepreneurship mindset
- How to cultivate a growth-orientated mindset and think outside the box innovatively
- Become aware of all the fundamental aspects of business, from starting-up to scaling-up, and recognising how they all influence each other.
- Identify new ways to solve problems and meet needs
- How to establish positively framed goals 
- How to keep yourself motivated in this journey
- How to develop your personal leadership skills and grow comfortable taking risks.
- Cultivate an innovative mindset that is solution-orientated


Innovation and Entrepreneurship Masterclass

- What is strategy?
- What are the different strategy models?
- PESTEL, Five forces, SWOT, BCG models
- Blue ocean strategy
- Good strategy, bad strategy

Business Strategy Fundamental 

- Basics of the Python programming language.
- The core concepts of data science libraries in Python.
- Become proficient in manipulating and visualizing data in Python.
- Understand the principles of machine learning and predictive modeling.
- Learn how to use Python to access public datasets and create data-driven applications.
- Become familiar with the capabilities of the Python scientific stack for data analysis.

Starbucks SWOT Analysis

Innovation and Entrepreneurship Masterclass

Business Strategy Fundamental

Learning python to be a data scientist