This is how millennials are fueling the rental economy | World Economic Forum

By Katie Jones on weforum.org

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This article is about the rental economy and how it is being impacted by millennials. Millennials are increasingly choosing to rent consumer goods as opposed to buying them, due to the convenience and cost savings associated with renting. The article looks at the reasons millennials rent, their attitudes towards sustainability, and how companies are responding to the shift in buyer behavior. The data for the article comes from a survey of 500 people who have participated in the sharing economy in some way. Finally, the article examines the potential long-term impacts of the rental economy on traditional retail business models.