By TED Archive on youtube.com
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This content is about the seven different categories of brand names and how to create a great brand name. There are eponymous names like Disney and Burberry, descriptive names like American Airlines, acronyms like GE and BP, real words like Uber and Slack, composite names like Facebook and Ray-Ban, associative names like Amazon and Sirius, and abstract names like Rolex and Kodak. Finally, the content discusses the importance of checking the name isn't already taken and to make sure it doesn't mean anything negative in other languages or countries.