By Kristen Baker on hubspot.com
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In this guide, you'll learn about using Pinterest as a marketing tactic to help improve your brand awareness and conversions. You'll learn about the different tools and resources available to help you succeed as a business on the platform. You'll also learn about the different strategies you can use to create unique and engaging content for your followers, such as creating branded videos, using keywords to make your content more searchable, and using Pinterest analytics to understand how your audience interacts with your content. Finally, you'll learn about using platform metrics to understand how people interact with your content, creating boards to share data visualizations and infographics, and using Pinterest image design and creation tools to create professional-looking photos and images.