User flow dead-ends are costly | UX Collective

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In this article, Andrés Zapata discusses the importance of user flow dead-ends and how they can be costly. He uses the example of a user trying to purchase groceries online during the COVID-19 pandemic to illustrate how a lack of empathy and consideration in design can lead to a poor user experience. He also provides suggestions on how to create an empathetic user experience that can help manage the user's feelings and prevent cart abandonment. Finally, he encourages UX designers to learn from the current situation and use it to become better designers.