What is Performance Marketing?

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In this step you'll learn about Performance Marketing and Affiliate Marketing. Performance Marketing is a digital marketing strategy that is driven by results and you only pay marketing service providers when they meet pre-agreed business objectives. Affiliate Marketing is part of the larger Performance Marketing umbrella and all affiliate marketing examples are types of Performance Marketing. Performance Marketing also allows you to measure your return on investment in real time and there is a risk of being conned by bots.