A Complete Guide to Successful Brand Positioning

By Sujan Patel on hubspot.com

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This post is about how to create a brand positioning strategy. It outlines the steps to create a brand positioning framework, provides examples of different types of positioning strategies such as customer service, convenience-based, price-based, quality-based, differentiation, and social media positioning strategies, and offers 10 free positioning statement templates. It also covers how to evaluate whether your positioning statement works, and provides tips on how to position your brand in the market.