By Bain & Company on youtube.com
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In this step, Mark Gottfredson will teach you about the experience curve, Elements of Value analysis, adoption curves, and accelerators and barriers analysis. The experience curve is about reducing costs as you gain experience making something. Elements of Value analysis looks at people's needs and assigns a value to them. Adoption curves are used to predict how quickly a technology will take off and accelerators and barriers analysis looks at consumer perceptions, government regulation and economic perspectives to determine how rapidly a technology will grow."