Framing and Composition - A Japanese Film Directing Breakdown

By CM Director Japan on youtube.com

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This video is about a Japanese commercial breakdown for the delivery service company Yamato. The commercial uses story structure, lighting, framing and composition to convey the company's services and benefits. The commercial opens with a beautiful establishing shot and then transitions to a close-up of the lady using an application to order her drugs. The commercial ends with the lady moving across the frame and in line with the tagline "Move Ahead of Future".