Apple Brand Design | Branding Case Study [Part 2]

By Elements Brand Management on youtube.com

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This two part video series is all about the Apple brand. In Part One, we looked at Apple's internal brand and how they positioned themselves as a disruptor in the tech industry. In Part Two, we are looking at Apple's external brand, including the iconic Apple logo, colors and fonts, product design, messaging, marketing campaigns, and Apple stores. Apple has managed to create a unified brand that stands the test of time, and this video series will help you understand how to do the same for your own brand.