What Is A Backlink? Why Are Backlinks Important? - Moz

By MOZ on moz.com

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In this step you'll learn about backlinks and how they are important for SEO. Backlinks are links created when one website links to another, and represent a "vote of confidence" from one site to another. Link Explorer is a tool to analyze and compare backlinks from any site on the web. With Link Explorer, users can gauge a site's influence and build links strategically. Additionally, users can learn about backlinks and link building with Moz Pro's free 30-day trial.