Customer Acquisition Cost | How to Calculate it with an Example

By Eric Andrews on youtube.com

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In this video, Eric will explain Customer Acquisition Cost (CAC). By the end of the video, viewers will understand how to calculate CAC, its variations, and what venture capitalists and marketers are trying to understand when they talk about CAC. Eric will explain the two buckets of marketing costs, the two buckets of customer order information, and the importance of looking at customer acquisition cost over time.