By Alexandra Spiliakos on hbs.edu
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Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills. It covers topics such as sustainability in business, the importance of sustainability, examples of sustainability in business, and how to create a more sustainable business strategy. The blog post provides four steps to align your strategy and mission to create shared value. It also outlines the triple bottom line, which refers to how a company’s actions impact profit, people, and the planet. Companies that have adopted sustainable practices have seen a lower cost of debt and equity, and have been able to foster public support.