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How to format an email - formal, sales, and marketing emails

activecampaign.com

By Jeremy Collier on activecampaign.com

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This guide is about how to format emails for different purposes. It covers topics such as formal emails, casual emails, marketing emails, cold sales emails, and emails for business or other formal occasions. It provides best practices for crafting a persuasive email subject line, personalizing greetings, introducing the email in the first paragraph, providing value upfront, and ending with a call to action. It also discusses the use of HTML-formatted emails, power words to increase open rates, and the ideal length of an email.

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